This is Peter Bignell's attempt at making the peatiest/smokiest whisky in the world.
Why? Because he likes a challenge.
He was sure no-one would like it, many people who tried the new make spirit straight off the still said it tasted like burnout rubber, (hence its name) or licking the tarmac at a drag race. But he was wrong, as it matured in the barrels it mellowed significantly and has developed sweet fruity notes, but be warned, it is still very very smokey.
If you are tempted to buy a bottle and find it too much of a challenge to drink neat, then he suggests you gradually add a few drops to a regular whisky until you reach your desired peatiness.